Woman with glamorous makeup

If you’re an American and you consume just about any kind of media, there’s a good chance you’ve heard of BOTOX. This injectable treatment reduces activity in specific facial muscles, smoothing away wrinkles and lines.

Generally, most people think of BOTOX as a treatment for older people trying to reverse the effects of aging, something they won’t need to think about for another few decades. However, this paradigm has been rapidly shifting. Many plastic surgeons report that at least half of their clientele now consists of patients under the age of 35, and procedures among people aged 20 to 29 have increased by 20% since 2010.

What exactly is changing the perception of cosmetic treatments like BOTOX, and why are younger people receiving them in greater numbers than ever?

Preventive BOTOX

This new trend among younger generations is preventive BOTOX. This preemptive treatment is used at younger ages when wrinkles and lines are first forming.

Wrinkles are the result of our skin losing collagen and elastin, the proteins responsible for keeping it smooth and healthy. As we age, our body’s ability to produce these proteins is gradually reduced. As a result, fine lines and wrinkles caused by the constant movement of our facial muscles – smiling, laughing, etc. – can no longer recover like they used to.

By utilizing BOTOX in a preventive capacity, you can reduce the facial activity that causes lines, making it possible to prevent the formation of wrinkles almost entirely

Benefits of BOTOX

The greatest benefit of early BOTOX treatments is, of course, the prevention of the effects of aging and youthful skin that lasts longer.

Some doctors also believe regular treatments that start earlier can actually make the muscle-relaxing properties of BOTOX last longer in the future. This can mean that patients who undergo preventive treatments may be less likely to need surgery later on.

When is the Ideal Time to Start BOTOX?

If you think preventive BOTOX is right for you, the ideal time to start is when lines and wrinkles first begin forming. Ultimately, though, the right time is whenever you’re ready.

For more info, contact Aesthetx in San Jose today to schedule a consultation.


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