Aesthetx Featured in Article for Bay Area Publications


In new a feature article titled “Aesthetx: Silicon Valley’s Premier Plastic Surgery and Dermatology Practice,” writer Debbie Guadan highlights how Aesthetx brings the Silicon Valley spirit of innovation and ingenuity to cosmetic treatments.

Summary of the Article

The feature article traces Aesthetx’s evolution as a joint venture of Dr. Zeidler and Dr. Berkowitz, to a growing practice with a brand-new dermatology department headed by Dr. Amelia K. Hausauer. As the article expounds on the doctors’ status as “visionaries and thought leaders on the future of aesthetic surgery,” it also highlights their history of innovation and their work with the latest medical technology.

All in One Practice

The article outlines just what makes Aesthetx unique: the fact that its a one-stop shop for skincare and cosmetic surgery needs. With the addition of renowned dermatologist Dr. Amelia K. Hausauer, Aesthetx became a comprehensive cosmetic practice that’s tailor-made for Silicon Valley. There, patients are able to undergo a treatment with the combined strategies of breast expert Dr. Zeidler, rhinoplasty master Dr. Berkowitz, and the skin care expertise of Dr. Hausauer.

Where You’ll Be Able to Spot It

Readers will be able to find the feature article in various Bay Area publications like The Mercury News, The East Bay Times, and the Marin IJ.

A New Event

The special article featured another interesting tidbit: on February 8, Aesthetx will be hosting a Valentine’s Day-themed event in French Theft, a popular lingerie boutique in Los Gatos, CA. It’s a Valentine’s Day Pop Up for guests to mingle with the Aesthetx doctors, enjoy complementary prosecco and hors d’oeuvres, and win raffle prizes. All guests will receive free swag like gift bags, a $50 Aesthetx gift certificate, and so much more. There’s even going to be a photo booth and a photo contest for the best-dressed guest. Pop up participants will also receive special promotions and deals on French Theft lingerie and Aesthetx procedures.

Still, it’s not all fun and games; Aesthetx is all about educating the public, so patients will be able to ask Drs. Zeidler, Berkowitz, and Hausauer any questions they may have about aesthetic procedures.

The Valentine’s Pop Up will be held in 59 N Santa Cruz Ave, Los Gatos, CA on Thursday, February 8th from 7 to 9 pm.

This isn’t Aesthetx’s only claim to fame; Drs. Zeidler, Berkowitz, and Hausauer have made it to dozens of publications and media appearances. If you’d like to finally see them in person, contact their San Jose office now for a consultation.

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The Benefits of Combining Plastic Surgery and Dermatology

Aesthetx is fortunate to have experts in both plastic surgery and dermatology onsite at their multi-specialty practice in Silicon Valley. With both specialties combined, patients have access to a wide variety treatments targeting medical conditions of the skin and soft tissue as well as procedures designed to aesthetically enhance the face and body. If you’re considering any procedure to enhance your appearance, take a look at some of the top benefits of combining both specialties.

A Comprehensive Approach

Perhaps one of the top benefits of combining plastic surgery with dermatology is the comprehensive, patient-centered approach this provides. There are many circumstances when having multiple perspectives and multiple training backgrounds can improve the final result. For example, surgery creates scars.  There are steps that can be taken to minimize the risk of poor healing or to blend and erase scars once present.  Having a dermatologist and surgeons under one roof, allows for careful planning from the first appointment before surgery all the way through recovery and onward.  However, the collaboration doesn’t stop there.  Comprehensive treatment means addressing all signs of aging and changes in body shape.  A good example of this joint approach involves surgery to help redrape and resculpt, while laser resurfacing by a dermatologist airbrushes the skin to minimize fine lines and improve texture. This combination is the ultimate youth enhancer and both procedures can be done at the same time in the operating room so the downtime and recovery overlap.

One-Stop Shop

There is often overlap between service provided by plastic surgeons and dermatologists, so when it’s time to seek help for a skin condition or to enhance appearance, patients aren’t always sure whether who is the best physician for the job. What if these two aesthetic specialties were under one roof? IT’s the ultimate convenience.  Patients can have all of their questions addressed in one place, without having to be referred elsewhere. Their stories and concerns are already known, and previous treatments don’t have to be reviewed in detail like they would be at a new office. Whether you’re in need of a nose job, breast reconstruction, laser resurfacing, or BOTOX® injections, the specialists at Aesthetx would be happy to discuss your full range of dermatology and plastic surgery options.

The Best Results for You

By having access to both plastic surgery and dermatology services, patients get customized solutions that are best suited to their needs. For instance, patients seeking anti-aging dermatology services might find that they would get superior results from a surgical procedure like a facelift or blepharoplasty. Conversely, patients might be a better candidate for a less invasive procedure, like dermal fillers or platelet rich plasma (PRP, plasma) injections for hair regrowth. Aesthetx is proud to offer this combined approach to help patients achieve truly custom results.

You owe it to yourself to get the best treatment possible and the team at Aesthetx can create a treatment plan that helps you look and feel great. Contact Aesthetx today at (408) 559-7177 to schedule your personal consultation.



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Why Winter Is the Best Time to Get Laser Treatments

Laser treatments are some of the most popular and effective non-surgical options available. From reducing body hair to rejuvenating the skin, they can be used for a variety of different purposes. But when it comes to undergoing treatment, you may be wondering if there is an ideal time to schedule your first sessions. Although patients can undergo laser treatments anytime of the year, winter is ideal for the following reasons:

Protection from the Sun

Patients cannot undergo laser hair removal if their skin has a recent suntan or sunburn, which can be tricky to avoid during summer. But in winter, your skin is more likely to fade to its natural color. Also, it’s important to protect recently treated areas from the sun. Exposing treated areas to the sun may cause hyperpigmentation (dark spots) or skin damage. Since most people cozy up with multiple layers of clothing during winter, it’s easy to keep treated areas protected. And while laser treatments usually produce only mild side effects, any post-treatment redness can also be covered up with clothing during the colder months.

Get a Head Start on Your Summer Look

Laser hair removal typically takes several treatment sessions to produce desired results, which is why winter is the best time to start. In general, it may take around 3-5 treatments for optimal hair reduction, depending on your skin type and how your body reacts to treatment. If you start your sessions in winter, you’ll be able to bare your fuzz-free body at the beach as soon as the temperatures start to rise again. Additionally, laser hair removal can sometimes cause patchy regrowth when you’re in between sessions. But during winter, you can easily cover up stubbly legs under long pants.

Pamper Irritated Skin

Winter exposes our skin to the harsh elements, and it is constantly being dried out by indoor heating as well. As a result, bothersome skin conditions tend to flare up during this time. With laser skin resurfacing treatments, your skin will get the extra help it needs for healthy cell growth and turnover. When summer comes around, you’ll already have a vibrant complexion that glows with health.

Beautiful summer skin starts this winter. With a full range of laser treatments offered by the specialists at Aesthetx, you’ll have radiant, hair-free skin as soon as the warmer months approach. To get started, contact Aesthetx today at (408) 559-7177 to schedule your personal consultation for a laser treatment.

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Berkowitz Becomes of One First US Surgeons to Offer State-of-the-Art Comeg Ultrasonic Tools

Aesthetx has always prided itself on building plastic surgery on a foundation of innovation. Through state-of-the-art technology, advanced techniques, or their novel approach to plastic surgery, Aesthetx aims to improve the patient experience and, more importantly, create exquisite results. That’s why we’re proud to announce that Dr. Berkowitz will be bringing an incredible new technology to our practice: Comeg Ultrasonic Tips for Piezo Power Tools. Best of all—he’ll be one of the very first surgeons in the US to do so. With this new development, Aesthetx once again solidifies their position in the vanguard of plastic surgery.

A Giant in the World of Rhinoplasty

Aesthetx is now proud to offer Comeg Medical’s new ultrasonic tips for Piezo power tools—the very first of its kind. These ultrasonic tips are designed to increase a surgeon’s control and precision during rhinoplasty. While traditional nose surgery techniques used hammers and chisels to break bones, Piezo power tools with ultrasonic energy can intricately shape the structures of the nose without harming the nearby tissues, resulting in a faster, more comfortable healing process for the patient.

Dr. Berkowitz was already renowned for using Piezo Power Tools for rhinoplasty, but by incorporating the ultrasonic tips, he takes nose surgery to another level of precision.

A History of Innovation

Before Dr. Berkowitz had the insight to use them for rhinoplasty procedures, Piezo power tools were only used for neurosurgery and orthopedic surgery. In fact, Dr. Berkowitz was the first to introduce them to the Rhinoplasty Society, the largest organization for rhinoplasty-oriented surgeons where he’s also a board member. He then spent the next few years helping developing and popularizing the use of Piezo power tools for nose surgery and working with visionaries like Dr. Olivier Gerbault to further refine his technique.


In the years since, Dr. Berkowitz has taught fellow surgeons about the benefits of Piezo power tools in countless national symposiums such as the Rhinoplasty Symposium and ASAPS meetings and written a textbook on his rhinoplasty technique (featuring a different instrument).

At the heart of any aesthetic surgical procedure is innovation; the field of plastic surgery itself is an incredible advancement in the history of medicine. With Dr. Berkowitz’s adoption of ultrasonic tips, we take plastic surgery one step further into the future. To learn more about Aesthetx’s leading edge procedures, contact us for a consultation.

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What is plasmaX at Aesthetx?

Aesthetx remains at the forefront of dermatology, and they are proud to offer cutting-edge treatments like plasmaX. This versatile treatment can be used for a variety of purposes, such as skin rejuvenation, reducing bruising and bleeding after surgery, and even encouraging hair growth in patients suffering from hair loss. But what exactly is plasmaX and how does it work? The following guide explains everything you need to know about this exciting new treatment.

PlasmaX Explained

Our blood contains different components, including white cells, red cells, and platelets. Platelets are key in clotting blood, but they are also packed with proteins called growth factors. These growth factors are essential in healing injuries. plasmaX essentially harnesses the body’s own healing system and jumpstarts it at the source.

During a plasmaX treatment, a patient’s blood will be drawn similar to a routine blood draw. The vial of blood is then placed in a centrifuge, which separates the different components, leaving a highly concentrated solution of platelet-rich plasma (“PRP”). Once this platelet-rich plasma is isolated, it can be injected into the skin, where the platelets quickly get to work producing new collagen and encouraging cell turnover.

PlasmaX is often performed with microneedling to make it even more effective. Microneedling is a procedure that uses a small device with tiny, acupuncture-sized needles. This device is applied to the treatment area, creating microinjuries that regenerate the skin during the healing process that follows. When microneedling is combined with plasmaX, the platelets can use the microinjuries as direct pathways through the skin.

Benefits of plasmaX

PlasmaX has recently become such a popular treatment because it is versatile, requires virtually no downtime, and is minimally invasive. Additional benefits of plasmaX include the following:

  • Can be used to treat scars
  • Can reduce the appearance of fine lines and wrinkles
  • Can stimulate hair growth for patients suffering from hair loss
  • When used during surgical procedures, the regenerative effects can reduce bleeding and bruising
  • Promotes healing and encourages cell turnover for vibrant, rejuvenated skin

If you’ve been considering a plasmaX treatment, the specialists at Aesthetx would be happy to personally meet with you to discuss the benefits of this procedure. Contact Aesthetx today to schedule your personal consultation for plasmaX in San Jose.

Aesthetx 8:35 am

Fall Events Recap: Check Out What Aesthetx Has Been Up To!

As we gear up for the rest of the holidays, Aesthetx has already been busy celebrating and participating in some exciting community events. From Sweatember activities to Bra Day 2017, their team has been fully embracing the celebratory spirit this season. If you’re interested in checking out what Aesthetx has been up to, read on for a recap of their fall events.


As part of the Sweatember movement, Aesthetx kicked off the season with their fitness fundraiser series. Dr. Zeidler partnered with CycleBar, YogaSource, and LIFT to host a variety of fun fitness events. All proceeds went toward Cancer CAREpoint, an organization that provides counseling, assistance, and other invaluable resources to cancer patients and their families in Silicon Valley. After sweating it out, guests mingled afterward to enjoy snacks and beverages, and entered raffles to win some amazing prizes, including gift certificates for cosmetic treatments.

Bra Day 2017

To promote breast reconstruction awareness, Aesthetx hosted their sixth annual Bra Day event at Hotel Valencia in San Jose. Bra Day 2017 included an evening full of activities, including a bra decorating contest with celebrity judges, and an illuminating talk presented by Dr. Pamela Munster, Professor of Medicine and Co-Program Leader at the Center for BRCA Research at UCSF. The event also showcased a beautiful photo shoot organized by Dr. Zeidler to show the resilience of women affected by breast cancer.

Holiday Party

In November, Aesthetx held their pre-holiday happy hour bash to celebrate with colleagues and patients. Over cocktails and appetizers, guests were treated to incredible specials on cosmetic treatments, and they had a chance to see live demos of microneedling, Coolsculpting, Miradry, injectables, and more.

If you missed these events, there’s still plenty of opportunities to celebrate with the Aesthetx team in the next coming months. Be sure to follow them on Facebook to keep in touch and check out their Events page to stay up to date. If you’re interested in scheduling a consultation for plastic surgery or a non-invasive cosmetic treatment, contact them today at (408) 559-7177.

Aesthetx 1:05 pm

Medical Dermatology vs. Cosmetic Dermatology

In the world of dermatology, there are three main fields: medical, cosmetic, and surgical). While each respective approach can help patients achieve great skin, medical and cosmetic dermatology offer different types of treatments to serve patients’ skincare needs. Surgical dermatology overlaps with both of the other two depending on whether the surgery is necessary for malignant or concerning conditions such as skin cancer or elective for benign but otherwise bothersome spots. This quick guide will outline the main differences and help you explore your treatment options for cosmetic and medical dermatology.

Medical Dermatology

Medical dermatology is primarily concerned with the actual health of your skin and disorders related to skin function. Typically, patients seek medical dermatology treatment for acne, skin cancer, warts, rashes, eczema, and other conditions that affect the health of the skin.

For patients seeking medical dermatology, Aesthetx currently treats a wide range of skin conditions, including the following:

  • Acne: Although acne often starts in the teen years, for some patients it extends well into adulthood. Grown women frequently have hormonally-related acne – it’s common but often ignored, so patients feel hopeless or frustrated. Aesthetx offers completely customized treatment for acne, which may include OTC and prescription products, oral medications, chemical peels, and laser treatments.
  • Eczema, Rosacea, and Psoriasis: Patients suffering from inflammatory skin conditions know just how uncomfortable a flareup can be. Aesthetx’s treatment plans can help manage and even eliminate these bothersome skin issues.
  • Hyperpigmentation and Melasma: An even skin tone is something that many people strive for, but hyperpigmentation and melasma can disrupt an otherwise clear complexion. Aesthetx treats these cosmetic concerns from a multi-faceted approach, resulting in vibrant skin that is free of patchy brown spots. Uneven pigmentation is a stubborn problem so having a well-versed physician partner is invaluable.
  • Birthmarks, Moles, and Lesions: The team at Aesthetx can remove moles and birthmarks like café au lait spots, port wine stains, hemangiomas, and more. And whether removing benign or cancerous lesions, they take great care not to disrupt the aesthetic harmony of your surrounding skin and tissues.

Cosmetic Dermatology

While medical dermatology is aimed at treating the health and function of the skin, cosmetic dermatology is more concerned with aesthetics – those problems that aren’t health- or longevity-threatening but make patients self-conscious or are otherwise distressing. For example, men and women seeking to rejuvenate their face or achieve a younger look would seek out the services of a cosmetic dermatologist. Or, patients who want to slow or reverse hair loss.  Although in many cases, dermatologists provide both medical and cosmetic services, seeking a board-certified (and if possible, fellowship-trained) doctor who has expert training in the most innovative and cutting edge technologies and procedures is important

Aesthetx offers a full selection of cosmetic dermatology treatments to suit your needs:

  • BOTOX® and Fillers: Due to their convenience and quick treatment sessions, injectables like dermal fillers and BOTOX® or similar agents like Xeomin® and Dysport have remained the most popular options for non-invasive rejuvenation.
  • PRP Therapy: PRP therapy uses a patient’s own blood platelets to encourage the growth of new skin cells and/or hair. It can be used to minimize the appearance of scars, revitalize full complexion, grow and thicken hair, lighten dark under eye circles, or smooth stretch marks.
  • Microneedling: During a microneedling treatment, a small device with tiny needles is passed over the skin, creating microinjuries. This process stimulates the production of collagen, which results in rejuvenated, healthy skin. Forget scars, stretch marks and fine lines. Microneedling can be done in isolation or in combination with PRP for an extra boost.
  • Laser and Light Therapies: Depending on the device used, light and heat delivered to the skin can stimulate the production of collagen and elastic fibers to improve texture, erase blood vessels and flushing, or even out sun spots and uneven pigmentation.
  • CoolSculpting: This FDA-approved method of non-invasive fat reduction allows you to target stubborn pockets of fat on the body.
  • Skin Care: From peels to professional skin care products, Aesthetx provides customized options to treat your specific needs.

When it comes to your skin, a comprehensive approach is always best.  A successful regimen involves layers of preventative and corrective options. By incorporating both cosmetic and medical dermatology into your skincare routine, you can achieve healthy, vibrant skin from head to toe. Ready to take the next step? Contact the team at Aesthetx for a consultation and customized treatment plan.

Aesthetx 2:16 pm

5 Healthy Habits to Adopt in the New Year

A new year can be an opportunity to adopt new, healthy habits to improve your quality of life. Here are five healthy habits to adopt in the new year that are easy maintain so you can make 2018 your best one yet!

  • Plan your meals with portion control in mind, and eat just enough to satisfy your hunger.
  • Eliminate sodas and other sugar-filled drinks, which have excess calories and make you hungrier.
  • Exercise regularly to manage your weight and lose fat, establish a workout partner!
  • Protect your skin from potential sun damage by wearing hats and applying sunscreen every day.
  • Remove your makeup and cleanse your face at the end of every night before going to sleep.
Aesthetx 12:20 pm

Microneedling 101

There’s no time like the present to take care of your skin, especially with winter right around the corner! Chances are that you’ve heard of microneedling and have probably heard friends rave about their beautiful results. However, while you have heard the results are amazing (and they are), you may have some questions. Luckily, we created the graphic below to give you a little more insight into microneedling and what it can do for your skin! If you would like more information or are ready to try out this procedure and revitalize your skin, schedule your consultation with Dr. Hausauer here!

How does it work?

Microneedling uses a pen with tiny needles to stimulate the collagen production in the skin.

What does it treat?

Microneedling can treat acne, scarring, stretch marks, fine lines, uneven skin tone and more.

Am I a candidate?

It is safe for most people, but if you have an infection or history of abnormal healing, we may need to adapt your treatment.


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Benefits of Microneedling with PRP

The field of skin rejuvenation has undergone exciting new developments in recent years, allowing men and women to take advantage of treatments like microneedling and platelet rich plasma (PRP). When performed as a standalone procedure, microneedling provides exceptional results for skin rejuvenation. But did you know that PRP can enhance the results of microneedling? To learn more, read on to discover the benefits of having your next microneedling treatment performed with PRP.

How It Works

Before we explore the benefits, let’s take a look at how microneedling and PRP actually work. Microneedling uses a small device that is covered with short, tiny needles. When the device is rolled over the treatment area, it pokes holes into the skin’s surface, which stimulates collagen production as these micro-injuries heal. Gradually, this collagen will fill in fine lines, plump up skin, and produce a more youthful appearance.

PRP stimulates skin rejuvenation as well, but it does so in a much different way. PRP therapy uses your body’s own blood platelets to encourage the growth of new skin cells. Blood is made up of several components, including white and red blood cells, plasma, and platelets. After spinning the blood in a centrifuge, the platelets can be separated. Then, these platelets are re-injected into your skin in the treatment areas, which stimulates collagen and rejuvenates the skin.

Microneedling and PRP: The Perfect Match

When performed together, microneedling and PRP perfectly complement each other. Here’s why: New cell generation is dependent on growth factors for optimal results. Growth factors are special proteins that promote cell differentiation, and our blood platelets are full of them.

When microneedling creates tiny injuries on the skin’s surface, this makes it easy for platelets (full of growth factors) to enter the skin. If applied topically, growth factors would have no use, but when they’re able to penetrate deep into the skin, this is where rejuvenation begins.

As your skin heals from the microneedling treatment, you’ll have an abundance of growth factors working their magic in the meantime. This high concentration of growth factors will stimulate collagen, encourage the growth of skin cells, and produce a completely refreshed look.

While both of these treatments provide excellent results on their own, when combined, patients can take advantage of comprehensive skin rejuvenation. If you’ve been considering either microneedling or PRP, why not try both? Contact Aesthetx today at (408) 559-7177 to schedule a consultation, or to learn more about skin rejuvenation treatments.

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